|
Aramiska bought by Davoudian Industries, Swiss satellite broadband Satelnet and private investors
BREAKING NEWS: ARAMISKA RISES FROM THE ASHES
Rockville, MD - Feb. 16, 2006 Like a phoenix rising from the ashes
satellite, broadband house Aramiska - which shut down operations three
weeks ago after giving customers fewer than seven hours notice - has
flickered back to life with new owners, new management and a new
business plan. As of this morning, the first 1,000 customers had gotten
their broadband back, Aramiska's new CEO Michel Davoudian told
TelecomWeb news break in an exclusive interview.
During the past 24 hours, Davoudian says, Aramiska's network has been
quietly brought back into operation, and its network operation center is
now fully functional once again. "We turned the system on in only a few
hours, which is quite fantastic," he tells Telecom news break editor
Stuart Zipper. Now customers need only reboot their modems to regain
their satellite broadband and "or big customers now are switching on
again," he adds.
TelecomWeb news break was chosen as the exclusive publication to relay
Aramiska's return to the broadband marketplace because of its relentless
coverage of the network shutdown and its subsequent business
complications. "Most people walk away from a story or company when they
think it is dead and gone. That's lousy journalism," says Zipper/ "You
always have to keep your eyes open to what will be happening next."
Davoudian says Aramiska employees have begun returning to the company,
with about 15 people back on the job as of today and others expected to
return in the near future. Despite being a major player in the European
satellite broadband market, companies like Aramiska don't need an awful
lot of employees. For now, Davoudian foresees a total staff of between
20 and 25. None of Aramiska's executives are being invited back, he
adds: "I didn't take any of them. I changed everything. We have new
management."
Davoudian is the driving force behind a group he says outbid Eutelsat
last week for ownership of the assets of Aramiska - a quiet (one might
say secret) and unreported auction involving the bankruptcy courts in
Belgium and Holland. The group, which has given itself the name Ouranos
Networks - although for now it will continue to use the Aramiska brand
name for its satellite broadband - includes Davoudian's private
investment house Davoudian Industries, Swiss satellite broadband
reseller Satelnet and a group of private investors.
Davoudian, who is also the directeur général of pan-European systems
integrator and reseller Group Infodis, technically holds the title of "Administrator Delegate" at Ouranos-Aramiska, an appellation dictated by
the bankruptcy courts. But what it means, he says, is simply that he's "the new boss" - for all intents and purposes, the CEO.
With the re-launch of Aramiska, Davoudian gave TelecomWeb news break the
first inside look at what happened at Aramiska when it shut down
operations with essentially no notice to its customers (TelecomWeb news
break, Jan. 27). It turns out that Eutelsat had been negotiating with
Aramiska for a long time. According to Davoudian, "I don't know why the
discussions broke down after a few months."
What he does know is that "Aramiska had a lot of debt" (the Ouranos
purchase did not include taking over any of Aramiska's debt). Just how
much debt is still not clear, but the situation was not getting better.
With the breakdown of talks with Eutelsat, Aramiska's owner -
Connecticut venture capital house Whitney & Co. - apparently didn't want
to invest another nickel, so it simply pulled the plug and Aramiska went
down the drain. It's also not clear just how much Whitney put into
Aramiska over the years, but Davoudian says the total was "tens of
millions of euros," of which it now looks like most or probably all has
been lost.
With Aramiska's operations shut down, and with its customers left high
and dry with no broadband, "we had only a very, very short time to
react," Davoudian says. "When you cut the service, every day the
customers are going somewhere else. Every day the value (of the company)
is going down."
Aramiska formally filed for bankruptcy Jan. 30 in courts in Belgium and
Holland. Meanwhile, Satelnet's executives told Davoudian of the
situation, and the group started coalescing. With no publicity, it went
to the courts with its offer and, as it turns out, Eutelsat was doing
the same thing. Fortunately, Davoudian says, "Belgium and Holland have
judiciary systems that understood the emergency" - that if it took too
long to approve a sale of Aramiska, there would be nothing left worth
selling.
Davoudian won't reveal the size of the winning Ouranos bid, saying only "it's not one euro," adding "some people though they would be able to
buy it at that price." In any case, the cash for the winning bid was
paid to the bankruptcy courts this past Monday, and the call went out to
former Aramiska employees to come back to work. "We are taking back all
those who want to come back," he says (except, of course, the
executives), adding that almost all are returning to the company,
despite most having received multiple job offers from competing
companies.
The first order of business, of course, is to get customers turned back
on. Inevitably, Davoudian says, some will have been lost forever. "We
made our plan thinking we will be recovering between 50 percent and 70
percent of the customers," he says. Davoudian also notes that it's not
all that easy for Aramiska customers to simply switch to other satellite
providers because of the need to install new antennas; the lead times
involved in such installation; and, of course, the reluctance of
customers to shell out as much as $2,500 for new hardware.
Davoudian also has a message for former Aramiska customers: "Our will is
not just to make a good deal by buying a company that was bankrupt.
Aramiska software and service is far better than the others you can find
on the market. You put two computers next to each other and you see the
difference. You don't have to be a technician."
With at least 1,000 lines up as of this morning, it also now looks like
there's a chance the company will do even better than it expected in
regaining customers. One problem is that nobody seems to know exactly
how many customers Aramiska had - the belief is that it's in the 2,500
range. But "it's not so clear," Davoudian says. "Many thing were not
very clear" about Aramiska's operations, he says, adding, this also
caused the bankruptcy."
Looking to the future, Davoudian says his plan is to start targeting
Aramiska services at areas other than Western Europe, which has been its
only market until now. "One of our new goals is to develop the business
in the Eastern countries," he says. "The business in Europe for
satellite will not develop much."
As for the choice of the name "Ouranos" for the company created to buy
Aramiska: In Greek mythology, Ouranos was the "primeval god" of the
solid dome of the sky, and "the sky supports our network," Davoudian explains.
Besides which, he says, "in every language, you can pronounce
Ouranos without a problem."
Liedekerke (Belgium), 15th February 2006
OURANOS NETWORKS are happy to announce that they have taken over the
activities of former Aramiska. The new financing capitals are issued
of the world of industry.
The network is just being brought back in operations and in order to
restart your service no modification and no additional costs will be
required. You only need to reboot your CPE units at your premises.
We will contact you in the next days to handle all other practical
aspects.
We would like to thank you for the trust you're giving us. We are at
your disposal for any question you might have on the following email
address: its-on@ouranos-networks.net - www.aramiska.net
The new Ouranos-Networks Team
Liedekerke (Belgique), 15 fevrier 2006
OURANOS NETWORKS est très heureux de vous annoncer dès aujourd'hui, la
reprise des activités d'Aramiska. Le capital est désormais constituée
d'un pool d'actionnaires privés issus du monde industriel.
Le réseau est d'ores et déjà opérationnel, la réactivation du service
ne nécessite aucune modification technique de vos installations et
n'engage aucun frais de mise en service. Vous ne devez que redemarrer
vos équipements.
Nous vous contacterons dans les prochains jours pour aborder les
autres aspects pratiques.
Nous vous remercions pour la confiance que vous nous accordez et
restons à votre disposition pour tout complément d'information par
mail its-on@ouranos-networks.net - www.aramiska.net
La nouvelle équipe d'Ouranos-Networks.
Liedekerke (Belgica), 15 de febrero de 2005
OURANOS NETWORKS es feliz de comunicarles que a partir de hoy ha
reanudado las actividades de Aramiska gracias a capitales del mundo
de la industria.
Le network acaba de ser reconectado y el servicio sera`disponible a
partir de hoy mismo y no seran necesarios ningun cambios de ningun
tipo: solamente poner en marcha los equipos que les fueron instalados
de Aramiska.
En quanto antes les contactaremos para actualizar los aspectos
practicos y contractuales.
Les agradecemos de antemano la confianza que nos han otorgado y
quedamos a disposicion para cualquier informacion necesiten al mail:
its-on@ouranos-networks.net - www.aramiska.net
El nuevo equipo humano de Ourano Netrworks
Liedekerke (Belgio), 15 febbraio 2006
OURANOS NETWORKS e' orgogliosa di annunciare che a partire da oggi ha
ripreso le attività della ex-Aramiska grazie a capitali forniti dal
mondo dell'industria.
La rete e' da poco nuovamente in funzione e per ripristinare il
servizio non saranno necessarie ne' modifiche tecniche ne costi
addizionali ma semplicemente far ripartire gli apparati installati
presso di Voi.
Ci metteremo in contatto con Voi al più presto per discutere tutti
gli aspetti pratici e contrattuali.
Vi ringraziamo per la fiducia e restiamo a Vostra disposizione per
qualsiasi informazione aggiuntiva possiaTe aver bisogno all'indirizzo
email:
its-on@ouranos-networks.net - www.aramiska.net
Il nuovo team di Ouranos-Networks.
|